The Experience Economy, Updated Edition

Name: The Experience Economy, Updated Edition
Brand: Harvard Business Review Press
SKU: 1349113
Author: Pine B. Joseph

Pine B. Joseph, Gilmore James H.

Harvard Business Review Press

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Publikace: The Experience Economy, Updated Edition - Pine B. Joseph;Gilmore James H.. In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a…

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