Strategy for the Corporate Level

Name: Strategy for the Corporate Level
Brand: John Wiley a Sons Inc
SKU: 1919439
Author: Marcus Alexander

Marcus Alexander, Andrew (Ashridge Strategic Management Centre) Campbell, Michael (Ashridge Strategic Management Centre) Goold, Jo Whitehead

John Wiley a Sons Inc

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This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.

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Výběr knih autorů Marcus Alexander , Andrew (Ashridge Strategic Management Centre) Campbell , Michael (Ashridge Strategic Management Centre) Goold , Jo Whitehead

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Strategy for the Corporate Level

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