Marketing Lessons from the Grateful Dead

Name: Marketing Lessons from the Grateful Dead
Brand: John Wiley a Sons Inc
SKU: 1933611
Author: David Meerman Scott

David Meerman Scott, Brian Halligan

John Wiley a Sons Inc

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live…

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Výběr knih autorů David Meerman Scott , Brian Halligan