Marketing Essentials

Name: Marketing Essentials
Brand: Cengage Learning EMEA
SKU: 1891764
Author: UK) Lyndon (Coventry University Simkin

UK) Lyndon (Coventry University Simkin, UK) Sally (Coventry University Dibb

Cengage Learning EMEA

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Krátký popis

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

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