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How to Market the Arts

Name: How to Market the Arts
Brand: Oxford University Press Inc
SKU: 1762197
Author: Pace University) Clinical Associate Professor of Management Anthony S. (Clinical Associate Professor of Management Rhine

Pace University) Clinical Associate Professor of Management Anthony S. (Clinical Associate Professor of Management Rhine, Florida State University) Jay ( Pension

Oxford University Press Inc

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In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension provide a new and practical paradigm to explain how nonprofit arts marketing can and should work.

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