How Brands Become Icons

Name: How Brands Become Icons
Brand: Harvard Business Review Press
SKU: 1950683
Author: D. B. Holt

D. B. Holt

Harvard Business Review Press

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Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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