Database Marketing

Name: Database Marketing
Brand: Springer-Verlag New York Inc.
SKU: 1943462
Author: Robert C. Blattberg

Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

Springer-Verlag New York Inc.

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Krátký popis

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

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