Dark Side of Marketing Communications

Name: Dark Side of Marketing Communications
Brand: Taylor a Francis Ltd
SKU: 1830073
Author: UK) Tim (University of Bath Hill

UK) Tim (University of Bath Hill, Pierre McDonagh

Taylor a Francis Ltd

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Krátký popis

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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