Corporate Social Responsibility is Not Public Relations

Name: Corporate Social Responsibility is Not Public Relations
Brand: LID Publishing
SKU: 1818580
Author: Sangeeta Waldron

Sangeeta Waldron

LID Publishing

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Krátký popis

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

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