Analysis of Theodore Levitt's Marketing Myopia

Name: Analysis of Theodore Levitt's Marketing Myopia
Brand: Macat International Limited
SKU: 1882065
Author: Monique Diderich

Monique Diderich

Macat International Limited

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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to the success of any business, and urged…

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