Advertising: A Very Short Introduction

Name: Advertising: A Very Short Introduction
Brand: e
SKU: 1668877
Author: Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) Fletcher

Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) Fletcher

Knihu koupíte v 1 e-shopu od 275 Kč

Bookshop.cz

275 Kč

Skladem (dodání do 3 dnů)

Do obchodu

Krátký popis

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction…

Zobrazit celý popis

Výběr knih vydavatele e